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Albert Rokicki
Albert Rokicki
Claim author · 13.06.2026 · Pytania do Longterma 2.2: KGHM, Digital Ne...
Pending
Forecast Economy 31.12.2031

Digitalizing billboards increases profitability

"Thanks to them converting those traditional Bargama billboards into digital ones, into those big screens, the margin is much higher, and then the profitability of the entire group will also be much, much higher. It's known that there are savings, right? There are layoffs of employees who are redundant, right? Here, one marketing department, one accounting department, for example, one audit, right? So, great." "Dzięki temu, że oni zamieniają te tradycyjne billboardy Bargama na te cyfrowe, na te wielkie takie ekrany, to marża jest o wiele wyższa i wtenczas też zyskowność całej grupy będzie o wiele wiele wyższa. Wiadomo, że są oszczędności, tak? Są zwolnienia tych pracowników, którzy się dublują, tak? Tutaj jeden marketing już, jedna księgowość, chociażby, jeden audit, tak? Także super."

(Machine-translated — original in Polish) · Original in Polishuage

ℹ️ In shortConverting traditional Bargama billboards into digital screens significantly increases Digital Network's margin and overall profitability, while reducing costs.

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Transcript excerpt Polski

No ale kurs jest mocny. Tutaj połączenie z tym Bargram Group nastąpiło, czyli przejęcie bardzo okazyjne według mnie, gdzie jest nawet możliwe podwojenie przychodów i na wyższej marży niż ten przejmowany bargam, bo ten przejmowany bargam to jest ciekawostka, miał wyższe przychody niż Digital Network nawet. I teraz dzięki temu, że oni zamieniają te tradycyjne billboardy Bargama na te cyfrowe, na te wielkie takie ekrany, to marża jest o wiele wyższa i wtenczas też zyskowność całej grupy będzie o wiele wiele wyższa. Wiadomo, że są oszczędności, tak? Są zwolnienia tych pracowników, którzy się dublują, tak? Tutaj jeden marketing już, jedna księgowość, chociażby, jeden audit, tak? Także super. Yyy, to to tutaj się kształtuje. Jeden dział relacji, jeżeli można tej inwestorskie, chociaż Bargam nie był na giełdzie, ale jest to spore spore ułatwienie, y spore spore oszczędności też. No też negocjuje się łatwiej z podmiotami, jak się ma więcej lokalizacji, prawda, z takim Polsatem czy z innymi. Także tutaj uważam, że trend is your friend. To

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